Here are some of the current SEO trends that are likely to continue to matter in 2023:
- User Experience (UX): Google’s focus on user experience is likely to continue in 2023. Websites that provide an optimal user experience will rank higher in search engine results pages (SERPs). This includes fast loading times, mobile responsiveness, intuitive navigation, and engaging content.
- E-A-T: Expertise, Authoritativeness, and Trustworthiness (E-A-T) are key factors in how Google evaluates the quality of web content. In 2023, websites that demonstrate high levels of E-A-T will continue to perform well in SERPs.
- Voice Search Optimization: With the increasing popularity of voice search, optimizing content for voice search will become more important in 2023. This includes using natural language, answering common questions, and providing concise answers.
- Video Content: Video content continues to be popular among users, and Google has started featuring video content more prominently in SERPs. In 2023, websites that incorporate video content into their SEO strategy will likely see better performance.
- Local SEO: With the rise of local search queries, local SEO will continue to be important in 2023. This includes optimizing for local keywords, claiming and verifying Google My Business listings, and generating positive reviews.
- Artificial Intelligence: Artificial intelligence and machine learning are already playing a role in SEO, and this trend is likely to continue in 2023. AI tools can help with keyword research, content optimization, and link building, among other things.
- Technical SEO: Technical SEO will continue to be important in 2023. This includes optimizing website structure and navigation, improving page speed, and ensuring proper indexing and crawling.
In summary, while the SEO landscape is constantly evolving, focusing on user experience, E-A-T, voice search optimization, video content, local SEO, artificial intelligence, and technical SEO are likely to be important in 2023.